Branding & Content Strategy

Buro Curious's new website allows the agency to express its identity better. The strategic re-branding process required a new digital presence using fresh content to inspire, seduce and, above all, well-represent.

I helped the agency create consistency between brand identity, the website and social media platforms. A new digital look can now take customers on a journey through Buro curious approach to immersive experiences and event design.

To ensure consistency in brand identity at every customer touching point, I developed a social media strategy in line with the brand visuals and voice. Bespoke social media templates and grid-based framework usage were created to communicate the agency's message and services.

rooted in the agency identity and echoes its branding style. Engaging and informative content that speaks the customer's language.

to give the agency a strong and characteristic digital presence, I developed the brand's essential pillars by defining a voice that resonates with the audience and an interactive tone that communicates its mission and vision to them.

to bring the brand's voice to life, I created content that communicates the agency's aspirations, reflects its identity and cultivates a relationship with the audience. Using the brand language and tone I crafted a copy for the website and social media platforms.

Creative Jam Session, a creative agency sponsored by We Are Pi, furthers diverse representation in all industries and provides a safe space for more diverse and inclusive cultures to evolve.

I helped the agency craft a social media strategy reflecting the brand's values and mission. I also edited the social copy and content to be more consistent with the brand personality and voice. The goal was to ensure online expansion, follower base growth and Instagram engagement.

To give the agency's Instagram page a clean and catchy layout, I helped create bespoke templates with refined colour palettes. The strategy and content aligned with the agency's visual identity and helped introduce the network's events to existing and new members.

The result: rapid growth in the network's social reach and following rate, building a wider audience and raising recognition of the network's story, values and goals — enabling partnerships with big players in the creative industry such as Cannes Lions International Festival of Creativity.

seamlessly integrated into the university's site presenting a wealth of tailored information specifically designed to captivate prospective international students.